The Power of ‘Vocal for Local’: Why Rishikesh Needs It Now

Rishikesh, a town celebrated for its spiritual roots and natural charm, is also home to countless skilled artisans, wellness practitioners, and small business owners. Yet, many of these local gems remain hidden in a world dominated by big brands and online marketplaces. The ‘Vocal for Local’ movement encourages us to change that—to recognize, support, and uplift local talent and services. Platforms like Dial Rishikesh are vital to this effort. By offering a space where small businesses can shine without high marketing costs or tech expertise, it brings visibility to those who need it most. Supporting local doesn’t just preserve the town’s unique identity—it also builds a more self-reliant, connected, and sustainable community. In a post-pandemic world, there’s never been a better time to go local, buy local, and amplify local voices—starting right here in Rishikesh.